We dig into SQL databases and fix what's actually wrong.
Slow performance, missing or untested backups, and database structures that no longer fit how the business works. We profile before we touch anything, identify the real root cause, and fix it cleanly, whether you need new infrastructure built right or an existing database rescued.
Every layer of the SQL Server stack.
From initial data modeling to production performance tuning, we work where your data problem actually lives.
Schema Design & Data Modeling
We design clean, normalized schemas: proper relationships, referential integrity enforced with constraints, no redundancy, right-sized data types. Structures built around how your business actually works, not just what the data looks like today, serving both operational and reporting needs without requiring a rewrite every time requirements change.
Stored Procedures, Triggers & Functions
We write stored procedures, triggers, and functions that are readable, maintainable, and fast. For existing T-SQL logic that has become a bottleneck or is poorly understood, we profile execution plans, identify parameter sniffing problems, clean up legacy code, and fix the actual problem rather than patching around it.
Index Optimization
We analyze query patterns, identify missing indexes, and remove redundant ones that slow down writes. Indexing strategy built around actual usage, not guesswork.
Query Performance Tuning
Slow queries diagnosed with execution plans, wait statistics, and cardinality analysis. We fix root causes: parameter sniffing issues, missing statistics, blocking and deadlock chains, and query structures that made sense once but don't anymore. Application queries, reporting queries, scheduled jobs — wherever the pain is.
ETL Pipeline Development
Automated pipelines that move data between systems using SQL Agent jobs, stored procedures, and scheduled automation. We build in data quality checks and validation at ingestion so bad data gets caught before it reaches reporting. We've built pipelines pulling from CRM systems, support platforms, and proprietary SaaS APIs.
Backup & Recovery Strategy
Automated backup processes with offsite cloud redundancy and tested recovery paths. We treat backup strategy as a compliance and operational requirement, not an afterthought.
We have strong opinions about how SQL should be written.
These aren't preferences. They're the difference between a database that's maintainable in five years and one that isn't.
Frequently asked about data engineering work.
Our database is slow. Where do you start?
With profiling, not guessing. We look at execution plans and wait statistics before touching anything. Most performance problems have a specific root cause — fixing the wrong thing wastes time and can make other things worse.
Do you work on existing databases or only new builds?
Both, but most engagements are existing databases that have grown organically and now have performance problems, structural issues, or reporting requirements they weren't built for. That's where we do our best work.
We have stored procedures nobody fully understands anymore. Can you help?
Yes. We audit what exists, document what it does, and optimize the ones causing problems. We won't rewrite things that don't need rewriting.
We're rebuilding an application and need database work done alongside it. Is that something you handle?
Yes, and it's a common engagement type for us. We work directly with development teams to align the schema with new application requirements, review how the app is interacting with the database, and make sure the database side of the rebuild is clean rather than inherited as-is. If Incwebs is doing the application rebuild, the database work is already part of it.
Do you work with databases other than SQL Server?
SQL Server and T-SQL is our primary expertise. Reach out and we'll give you an honest answer on whether we're the right fit for your platform.
How does this relate to your Reporting & Dashboards service?
Data Engineering is the infrastructure: schema, procedures, performance. Reporting & Dashboards is the output: Power BI, pipelines, what decision-makers see. If you're not sure which one your problem is, reach out and we'll help you figure it out.
Tell us about your data problem.
Slow queries, a schema that needs rethinking, stored procedures nobody wants to touch, or a backup strategy that doesn't exist yet. The first conversation is free.
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